Service Details

Social Media Marketing & Management

Okay, take a deep breath…

SOCIAL MEDIA IS EVERYTHING.

It’s no secret: from Facebook to Instagram to Snapchat to whatever comes next, consumers live in a social world. Television commercial ads and a voice on the radio doesn’t cut it anymore. Your brand’s positioning on the proper platform, with the proper image, content and story is vital to success. We can help you navigate this ever-evolving medium; one post at a time. Not only that, we stay on top of the latest trends and technology and how they can help your business. So, you don’t ever have worry about being behind the ball. Here are just a few areas we can provide value based on your business, budget and goals:

Social Media Management & Content Creation

Our team will put together a social media strategy and calendar across all social media platforms that your business should have a presence on. Then we get to work. We create the content and copywrite based on your target audience and post directly to your accounts on your behalf. Our team also runs special marketing campaigns such as giveaways and event promotions. Liking, commenting, hash-tagging, and interacting with your audience helps quickly build real followers and garners real engagement to make sure that the social media algorithms work in favor of spreading your message.

What you can expect:

• Daily Content with Captioned Posts
• Authentic Real Follower Growth
• Audience and Market Research
• Hashtag Research and Optimization
• Real Engagement with Your Followers (No Social Bots Here!)
• Special Marketing Campaigns and Promotions (Including Influencer Marketing!)
• Responding to Messages and Comments
• Monthly Analytic Reports & Progress Calls

Here are some of the digital media platforms our team manages:

• Facebook
• Instagram
• Twitter
• Snapchat
• YouTube
• Pinterest

We also offer management services for:

• LinkedIn
• Yelp
• Meetup
• Google+
• Blogging

Facebook & Instagram Ads

Facebook’s infamous algorithm has made it near impossible for a post to reach it’s maximum potential without some paid ad promotion. As a business this is crucial. With the most sophisticated targeting tool for marketing, if you are not spending money on Facebook Ads, you are not maximizing your sales potential. You can target audience by gender, age, income, location, likes, dislikes, etc. The combinations are limitless. $5 a day can help reach nearly a thousand more people per day with the proper ad image and copy. Whether you are looking to drive traffic to your website, grow awareness of a new product or even sell directly on Facebook, the perfect ad can help take your business to new heights.

Influencer Marketing

These days just seeing a commercial ad or an image ad doesn’t get you the sale. There was a time when a person had to see or hear of a product only four times before following through with the purchase. Now in 2017, that number is 16. This social media world is constantly bombarding and distracting people. Not to mention competition is everywhere and more visible than ever. So how do you stand out amongst all the noise? When it comes to what to buy, people look to the those they admire and those they perceive to be experts - influencers. Working and building relationships with influencers is key to your business succeeding. They are the modern-day celebrity endorsements of the social world. We have worked with influencers in many industries, from micro influencers to large celebrities with reach of millions as their audience. We know how to reach out to these influencers so that your company gets noticed in their inbox. Furthermore, we directly negotiate paid promotion for your product, draft contracts between you and the influencer as well as follow through to make sure the collaboration is performed as agreed. We continue to build our contact list and are ready to perform extensive research on who is the right influencer for your brand and from what platform. This includes YouTubers, bloggers, instagrammers and more. Aligning with the right influencers can help your company’s visibility grow exponentially.

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Business Card & Logo Design

A quality and uniquely designed business card and logo is the equivalent of your outfit when you meet with a potential client. It speaks volumes without you having to say a word. Make a lasting impression.

Business Cards

We handle everything from start to finish, from designing to having it delivered to your door. We offer variety of card sizes and material including standard matte, gloss, cotton and linen. We work closely with all our clients to design their vision but if you don’t have a clear idea of what you want we pitch a handful of ideas and you pick what you like. We work together to come to a product you love. We also offer one complimentary redo! Which means if you don’t like the material or the look once it arrives, we will make adjustments and reorder a set for FREE! During the design phase, we offer as many revisions as needed to make sure you are satisfied with your card.

Included in every business card project is the following:

• 100 Custom Business Cards
• 5 – 7 different designs to choose from
• One Free Redo (Card material or small design/color changes)

Logo Design

Your logo is the face of your brand. The Nike check, the McDonald arches, the Mercedes star. When you see them, you know. You know not just the name of the company but you know the quality, the service, the lifestyle.You know the BRAND. For your logo, you tell us what you envision or we brainstorm together to design it. Got a few different ideas? Not a problem. We put together a handful of different mock ups so you can see which style suits your brand best. Once you have one selected for use, we will give you high quality files of the logo to use for anything from business cards to letterhead.

Everything Else

Special event coming up? Shipping products to Influencers and want to make a strong impression? Or maybe you just want to spread the word in a neighborhood the old-fashioned way? Event fliers, customized envelopes, shipping boxes, tshirts & hats, letterhead - Just tell us what kind of graphic design you need and we deliver!

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Web Design & Development

A responsive, user friendly and visually pleasing website is a must in order to convert your digital traffic to sales.

Whether you are looking to make changes to an existing website or build one from scratch, we are here to help. Our skilled team is made up of website designers, developers, graphic artists and content writers. We design and code a range of websites from simple landing pages to multiple page website to even fully integrated ecommerce sites with products. We work with you as well as give our input on what kind of pages, design and content is important to the success of your business’ website. We work closely with all our clients to build their vision and include as many pages as needed to make sure the website is consistent and competitive with your industry. We are fairly relaxed when it comes to revisions. Meaning during the development phase, we offer as many revisions as needed to make sure you are satisfied with the launched product.

Included in every website project is the following:

• Custom Design & Theme
• Mobile Friendly Website
• Copywrite & Image Content
• Secure Hosting
• Social Media Integration
• Custom Domain Name
• Tech Support
• Basic Search Engine Optimization
• Weekly phone/in-person progress meetings

Here is a brief idea of the process of developing your website:

Step 1: We discuss your business and vision for the website.

Step 2: We perform research into your business, what competitors present on their website, and follow up with you with general ideas for content, theme design, layout and style. We also present estimated time frame for completion and one flat rate price for the entire project.

Step 3: If in agreement with terms, design and price, we require a 25% non-refundable deposit to begin work.

Step 4: Right after payment of deposit, we brainstorm on the best .com domain name and purchase it along with the hosting (included in the flat rate cost).

Step 5: We get to work with the team to start designing specifics and coding your website. This takes the longest time during the whole process. Based on the sophistication, number of pages and detail of design, the time frame for this step can be between one week (simple informational landing page) and two months (fully functional ecommerce store with products). During this time frame we will hold weekly meetings in person or over the phone to review progress and make adjustments along the way. We also confer via email throughout the process to gather content and information from you.

Step 6: Once in agreement with final revisions and design of the website, we LAUNCH! At this point the remaining 75% of the balance is due.

Step 7: We understand that you may change your mind about somethings on the website or some features may not work as well as you expect for your business. That’s why for the next 30 days we provide real-time tech support and any small revisions to the site you may seek to make after launch. We also keep your content updated and answer any questions you have. If major changes that take a lot of time are requested they will be billed on a case by case basis. Some major changes that will typically be billed include, but are not limited to: changing theme and design of entire website, changing the domain name or adding more pages.

Step 8: After the 30 day support period and payment of full balance, all passwords and log in information required to manage the website are turned over to you. If you wish to continue having website maintenance and support from us, we can discuss pricing.

Your shiny new website needs quality visitors and the next step is a Marketing Strategy and Search Engine Optimization. If we set you up with an online store selling goods we can help you get leads and sales through Ecommerce Services.

Search Engine Optimization

It is important that your online content is crafted in a way that makes it easy for people to find you. SEO is a collection of strategies, techniques and tactics used to increase the number of website visitors by getting on the first page of search engines. 60% of consumers start their research with a search engine before heading to a specific website. Social Savant audits your website and other backend elements that can help optimize your site to show on result pages of search engines like Google and Bing. We use white hat techniques that are necessary for your online business to get the visibility it needs to reach high converting traffic.

Online Store Design and Layout

Savvy shoppers visit an online store nine times before making a purchase.You don’t want to miss an opportunity because a visitor has trouble navigating your website. Non-responsive websites are not acceptable anymore, which means companies must invest in their online design and ensure that it is optimized for desktop, laptop, mobile phone and tablet. Our skilled team is made up of website designer and developers and content writers. Together they produce creative website platforms that showcase your brand and products. We are here to advise you on your websites layout and areas that can be upgraded or enhanced.

The content of your website should speak directly to your audience and answer any questions a potential consumer might have. If you are interested in opening a new online store from scratch, please contact us.

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Entrepreneur Coaching

Self-development king, Tony Robbins says one of the biggest factors of success is having a role model. We couldn’t agree more. There is always someone out there who has already achieved what you are seeking in all areas of life. Though you may not be facing the same hurdles, modeling an expert is the quickest path to your own unique success. While there are some experiences as a business owner or manager you must go through to grow from, having a coach guide you in your endeavors can help speed up your vision. Perhaps you are looking to start your own business but don't know where to start. Maybe you’re considering selling your business. Or maybe, you are expanding and need guidance on selecting a manufacturer in China. Maybe you invented a new product and need guidance as to whether to manufacture it yourself or license it.

Social Savant’s team can coach you in all stages of your business and give you direction on what steps you can take to reach your next goal with confidence. We will even put you in touch with a coach from within our growing network, in the same field as you who has years of guidance to share. Not just any coach, but a role model in your industry who has been through the ups and downs and experienced it all. He or she can give you one on one knowledge on how to maneuver business situations. They will also help you get over professional and personal plateaus while identifying blind spots. It’s not all business; the opportunity for personal and leadership growth is endless.

Multi-million dollar athletes rely on coaches to improve and diversify their game at every stage of their career, over the course of decades. Why shouldn’t entrepreneurs?

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Brand Management

Every brand tells a story. What do people think when they hear your company’s name? Or maybe they haven’t heard of you at all…

Developing a good relationship with the target market is essential for brand management. A strong brand presence in the market differentiates a company’s products. Effective brand management enables the price of products or services to go up and builds loyal customers through positive associations and images. Notable brands that have established themselves as leaders in their respective industries over the years include Coca-Cola, Apple, Google, Facebook, Disney, Nike, and Starbucks. What do these brands have in common? Creativity and constant innovation.

Our team is here ready to provide an analysis into your brand and the image your brand is portraying to the market. We take an analytical look at the pricing, target market and competition as well as your vision. After this analysis is complete we are ready to consult and help guide you in the areas that can help your business improve its perception in the market. Elements of brand and image management include not only the product or service itself, but also intangibles such as presentation on digital media, logo, pricing method, language style used to communicate, customer satisfaction and loyalty, and much more. This brand awareness paired with our analysis, can help you make business decisions and take marketing initiative that help align your business to the image you want.

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Event Management

Want to put together a promotion event for your new product?

Planning a conference with guest speakers for a large audience?

Coordinating a fundraiser or charity hosted by your business?

Or maybe putting together an office party, networking event or retreat for your team?

In a world where we spend most of our hours glued to a screen and practically living on the internet, it’s quite refreshing to create an event that not only promotes your brand but brings people together. The opportunities are endless and we work with any budget to brainstorm the perfect event for you. Not only that, we help you plan and coordinate the whole event making sure all logistics are covered for the big day. Need a conference hall that seats 100 potential customers in downtown Miami? Or maybe a luxury bus to take you and your biggest customers from Manhattan to a Long Island winery? How about 30 game day tickets to a Cubs game for your colleagues with tailgate supplies and food?

Yup, we’ve got all the bases covered!

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Ecommerce Services

Online shopping is putting brick and mortar stores out of business - 51% of Americans prefer to shop online and that figure continues to grow yearly. But it isn’t just enough to just have a shiny new online website with products. With internet search tools at hand, most shoppers do their research before buying making search engine optimization a must. This is important not just for online sales but for in-store sales as well. In fact, 81% of shoppers do research online before buying in store. Your entire sales funnel needs to be perfect and here are just a few of the areas we can help:

Email Marketing

Nearly 70% of online shopping carts are abandoned. Setting up automatic emails to notify your shoppers that their cart was left without checkout or better yet, that their cart will be erased, helps shoppers return to the checkout page. The auto emails and reminders are critical for the success of retaining shoppers. We will set up automatic email campaigns that can be used to notify the recipient about cart abandonment, new product arrivals, general reminders, coupons and discounts, and much more. We also guide you in setting up lead pages and social media campaigns geared towards gathering emails that are priceless when it comes to building a customer base.

Social Media Integration

Nearly 23% of shoppers are influenced by social media recommendations. Furthermore, social media users aren’t making it to website stores anymore for their shopping needs. With new marketplace features available on Facebook, Instagram, Pinterest and Twitter, shoppers are able to make purchases directly off social media. We’ll help integrate your store with your social media platforms to make sure your products are available for purchase and showcased properly. Social Savant also provides Facebook Ad services geared towards promoting a specific product or line directly on Facebook as well as gain leads and visitors to your website.

Google Ad & Analytics

Globally, internet ad spend is projected to surpass TV advertising for the first time ever by 2018. Google is a leading search engine and having your company’s website on top of search results as a paid advertisement can do wonders for reaching high converting traffic. Social Savant will set up specific pay per click campaigns based on researched keywords that your customers are searching. It is also pivotal to gather data on your website visitors to learn where they are coming from, how long they stay on your website, why they are leaving and much more. This is where Google Analytics tool comes in handy. These analytics will help you get a clear picture of the visitor’s experience. We will set up this tool, analyze the data over time, advise you on what you could be doing differently and what adjustments you need to make to your website.

Amazon and eBay

Perhaps building your own online store isn’t the proper route for your product and doesn’t align with your business goals. Amazon and eBay are the two largest online marketplaces. The beauty of these websites is that when a customer searches for a product, you know they are looking to buy that specific item and not just browsing. We have extensive knowledge and experience on how to set up Amazon and eBay stores and optimize your listings for success. We also work with you to set up pay per click sponsored ads to give your products an extra boost to drive sales.

Sales Funnel and Conversion

No matter how well a website may look, a leaky sales funnel can lead to the demise of a business. We have experts who analyze your website and sales process from start to checkout and provide in-depth, data driven analysis on areas where you are losing visitors. We question: how easy is it for a customer to navigate and make it to the point of checkout completion? For example, something as simple as a product page taking longer than 3 seconds to load is a huge red flag. Shopper’s attention spans are low, especially for mobile user and a lagged loading page can and will cost you sales. With insights like this and more, we provide changes that can lead to conversion optimization.

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